EvolutionaryScale: Brand Identity and Launch
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Business Challenge
EvolutionaryScale is an AI research lab focused on making biology programmable.
In the summer of 2024, they were formally entering a market with one well known player, Google’s Deepmind, and needed to plant a flag that established themselves as a formidable, differentiated leader in the space.
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The Ask
Build a Brand Identity, Launch Video, and Website for EvolutionaryScale that clearly communicates its edge as it launches into a burgeoning category.
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Role + Impact
Led a small but mighty crew focused on delivering a Brand Identity and launch assets in less than 12 weeks.
Oversaw the creation of Brand Identity, Brand Guidelines, Website design, and Launch video.
The launch gained high praise from both the scientific community and design publications.
Launch Video
Summer of 2024, Brand Launch Video.
Video and other work can be viewed @ evolutionaryscale.ai
Product Launch
Winter 2024, the EvolutionaryScale team came back to us to support a launch of a new model (ESM C), but the catch was, they needed it in less than a week, but we made it happen!