Stitch Fix was in the midst of a transformation, reimagining how to engage with clients and bring them a more personalized, more modern, and dynamic experience. They were on the verge of a rebrand and organizational leadership changes. 

Designed an onboarding experience for new Stitch Fix customers to be more modern, engaging and relevant. With the goal to help increase sign ups and improve conversion rates.

Led a collaborative approach with internal Stitch Fix teams across design, data science, product management, and customer experience.

Managed a team of Elephant product managers, strategists and creatives to design the mobile onboarding experience for all new Stitch Fix customers in less than 3 months, including delivery of a comprehensive design system.