Maserati was building its presence in North America, and there was one key component to attracting an American audience — Maserati’s first ever SUV, the Levante.

Develop social campaigns to generate brand awareness Maserati (and in many cases, specifically, the Levante).

Led Maserati North America’s social strategy and creative work -- inclusive of defining social strategy and guidelines, social channel processes, campaign concepting and production, community management and on-going reporting.

Grew account by 145% from 2015 to 2017, increasing monthly retained team by nine FTEs.