Over the past several years, Marc Jacobs had lost its way. LVMH re-invested in the brand, restructuring the entire leadership team and re-engaging Marc in the design of the collections more heavily.

The first manifestation of this reinvigoration was the launch of a new line, The Marc Jacobs.

Create a digital experience that not only sells the new product line, but creates connections with the brand that emphasizes the irreverence and playfulness that Marc Jacobs embodies.

Led design and development teams for the re-launch MarcJacobs.com to reflect Marc Jacobs’ values and be the premier destination for all things Marc.

Partnered closely with brand, product, and marketing Clients to ensure the .com aligned to campaign, brand, and product goals.